The Content Trifecta: Establish Your Authority With Cornerstone, Evergreen & Timely Content

ColorCode: Buffalo 2025

Every entrepreneur’s ultimate goal is to create content that positions them as experts and makes an impact. But how do we begin to develop content that supports our building authority while attracting the right target audience? In this session, we will unpack how to brainstorm content ideas intentionally, leading to confident content creation. Key Takeaways:

  • Define and identify examples of cornerstone, evergreen, and timely content
  • Balance authority, longevity, and engagement while generating fresh content ideas.
  • Actionable tips to shift your content from ideas to published pieces.

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