In a city built on grit and face-to-face connection, AI shouldn’t be used to create ‘more noise.’ It should be utilized as a resource and tool as the technology before it. It’s important to protect our two most precious resources: our local environment and our human energy. This session will focus on ‘human in, human out,’ providing a roadmap for Buffalo’s creators and leaders to scale their impact without contributing to digital noise or environmental waste, proving that the most efficient marketing is the kind that feels and is unmistakably human. We’ll dive into:
– Ending the AI “slop”, how to avoid generic flyers
– AI is your new back-office, automate your ops, not your creativity
– SustAInability, AI with intention and environmental awareness
– The Authenticity Audit: “Human In, Human Out” checkpoints to ensure your output is unique and relevant
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